Five Important Features That a Good Contractor Website Should Have
It is important for contractors to have a good website. Websites make it easier for contractors to market their services and to keep in touch with potential and current clients. Thus, it is crucial for contractors to design effective websites. A website’s effectuality is not solely determined by its appearance. For you to create a good website, you must ensure that it has certain features. So, what are the essential elements of a good website?
The Type of Services Offered
A significant majority of contractors concentrate more on designing websites that are eye-catching. Consequently, they do not remember to include their detailed business information. Clients access contractor’s websites with the intention of learning more about the services offered. Clients often hope to find a detailed account of the services provided by a contractor. You can, for example, include details about your field of specialization and the prices you charge.
Insurance and Licenses
Clients often lose money to online swindlers who claim to be professional contractors. Therefore, many clients prefer to hire contractors that have credible work permits. Licenses should be included on a contractor’s website. Customers prefer to see a contractor’s license number. License numbers help clients to authenticate the work permits of a contractor. Clients visit the website pages of organizations that accredit contractors, to verify if the license numbers are valid or not. Adding your license information will enable your customers to develop a positive attitude towards you. In addition to your license information, you can also include your insurance details. If you include your insurance details, you will be in a position to make your potential clients feel secure.
Images Displaying Your Work Portfolio
Photographs will reinforce the textual information you display on your site. It is advisable to include appealing and clear pictures that showcase your previous work. Photographs will attract your potential customers’ attention, and give them a rough picture of the services you offer. Moreover, images also give customers an opportunity to evaluate your services, experience, and competence thus, enabling them to decide whether you are right for the job.
Goals and Contact Information
Your site should not only include a description of your services but also include your objectives. This information will help to create a connection between you and your potential clients. Your website should also include your business phone number and functional email address.
Referees and Their Contact Details
It is recommendable to include not less than three referees. You should also include their contact information. Referees will offer useful information regarding your experience, conduct, professionalism, and character.