Tips for Enhancing Your Automotive Website
Automotive owners are usually in search of information and solutions to solve their vehicles problems or to improve them. Automotive websites remain their main source of information, but in some cases, they end up disappointed because some of the websites do not live up to their expectations. Suppose your business deals in automotive maintenance and repairs and you have a site, the following website design tips will prove helpful.
Ease of use – You do not need a sophisticated website that will confuse users who need information. Users will only have time for simple to use websites and they will leave complex sites which do not have a logical flow of information. The information must be arranged in a sequential manner such that it is easy to determine where to go next after reading a page. Having a search box helps users to find the specific information that they might need. It is important that the site has a navigation trail which users can use to track their browsing if they want to go back to a section that they had read.
5-second rule – Catch the attention of the user within the first few seconds of logging into your website. Users might not have much time on your site especially if it does not have what they want. Do not include irrelevant contents on your site because that would turn away users and they will view the website as less critical. Your automotive website should be solution-oriented and that way, users will like it because they find answers to their problems. Strive to have an informative automotive site.
Social share buttons – Not every will get the chance of visiting your website, but the few that access your automotive website should have an opportunity to share the information that they came across. This is only possible when you have social share buttons which users can use to share the website information to their friends on the social media. It is a form of social media marketing which can lead to your brand promotion, increase your website traffic and it is likely to improve your business performance as many people will be aware of what your business offers.
Simple website – Most users are not interested in the looks of your website because when one starts browsing; he is looking for information that could be helpful. A straightforward website that offers accurate information is most preferable. Have an automotive website that is user-friendly.
Call to action – The information alone is not enough for users; they need to know the next course of action. Users might want to know what to do next, and therefore, the call to action is vital to give them direction. Propose to them a subscription to email newsletters, making an order or encourage them to ask questions.